Last week I talked to a founder who bragged to me that he or she had automated his or her entire LinkedIn content process.
AI-generated copy.
AI-generated visuals.
Posted automatically.
And honestly? It sucked.
The content was automated – generic knowledge, trite images, and no soul. Automation could be seen at a glance.
The Issue of Complete Automation.
You lose the single element that makes your brand yours when you give your whole content creation process to AI, your unique knowledge and insight.
AI is able to arrange a post, but not to replicate:
The trends that you observe after making 30 calls to clients.
What you have acquired with bitter experience.
The anecdotes which people identify with.
It is those insights that make content noise to become authority.
And that is why complete automation without human intervention kills authenticity.
How a human + AI Content Workflow Could Be Built.
The goal isn’t to reject AI. It is to apply it tactically – to make you think bigger, not to take the place of thinking.
Here’s how to do it right
Question: What do I want to be known by?
Select 3-5 areas of focus that are indicative of your knowledge.
Example pillars:
Go-to-market strategy
Copywriting
Personal branding
Growth tools
These pillars bring uniformity – the basis of a familiar brand voice.
2 Get Live Questions of the Clients.
All the questions a prospect or client poses are possible posts.
Maintain a log of sales call, DMs or comments.
By the year end, you will have 50 or more content ideas that are relevant and of high value.
3 Voice Note Recording as opposed to writing.
Don’t think about what you are writing, talk about it.
Take voice notes in record short as though you are explaining something to a client.
Then transcribe it. The natural rhythm and tone will shine through.
Faking is worse than being real–always.
4 Use AI to Polish, Not Replace
Input your text into AI such as ChatGPT or Claude.
Request it to condense the text, correct spelling and introduce white space.
But do not lose your original illustrations and observations.
AI makes you more understandable; it does not need to take away your voice.
5 Invest in Strong Visuals
The image that you have is 80 percent of what people see before they even read.
Collaborate with a designer or study some of the fundamentals of design.
Apply striking colors, simple design and less text.
Imagine pictures as your scroll-stopper — the hook in advance of the story.
6 Experiment and Measure
Experiment with different types of formats carousels, infographics, short videos.
Saves and shares, not likes.
They are better indicators of true worth.
7 Reverse-Engineer What Works
Examine good posts in your niche.
Ask yourself:
What made me stop scrolling?
What made me keep reading?
What made me engage?
Do not imitate, make the principles fit your ICP (ideal customer profile).
The Actual Objective, The Relationship, Not the Quantity.
The aim isn’t to post more. It’s to post smarter.
You would like people to believe: I have to work with this person.
AI will assist you to take your ideas to volume, yet your human understanding will be the factor that will make your brand memorable and genuine.
